Hello, amazing entrepreneur and happy new year! It’s 2018, and it’s the start of the new Heart-Centred Business Podcast.
That’s right! #ladyposse and my blog are getting a huge makeover, and they’re all coming together as one gorgeous content stream for you in 2018, and today is our first episode.
In today’s episode, we’re going to be talking about the secrets to your success in 2018. I’m specifically going to be focussing down on your goals and your plans for the year.
Let’s get started…
Before we begin…
So just before we begin in today’s episode, I want to explain some of the changes that are happening with the free content that I share as part of my business.
You may be a regular listener to #ladyposse which was my podcast up until the end of 2017, or you might have watched my video blogs, or you might have followed me on Facebook.
The great news for 2018 is that I’m now creating a streamlined approach to delivering these amazing heart-centred business advice and strategy to you from 2018.
So from now on, every single episode of the podcast is also available as a video on YouTube, and you can also read the written transcript over on my blog as well.
And the beautiful thing is if you go to tashcorbin.com/blog, you’ll actually be able to find all three different media options available to you for every single post.
So you’ll be able to listen to it as a podcast on iTunes. Listen to it as a podcast on my website just for audio only. You can watch the video on my website or over on the YouTube channel. And there on the blog, you can also see the written version of that blog post.
Regardless whether you’re an audio, video or a written/reading kind of person, you will be able to enjoy the beautiful information that I’ve got to share with you and get inspired and ignited in creating more success in your business.
Let’s get on with today’s episode, and today’s episode is #126. So regardless of where you’re listening/watching/reading this, you can all the links and extra info and show notes at tashcorbin.com/126 because this is episode 126.
What we’re talking about today is how to set yourself up for 2018, and I’ve called it the “Secret on to how you’re going to set yourself up for success in 2018.”
But you’ll have heard me say (if you’ve followed me for 5 minutes) that there actually isn’t any secret to success particularly when it comes to the online business world.
4 BIG keys to consistently growing your business
I really think that there are 4 BIG keys to consistently growing your business and ensuring that you’re on the right track.
#1. Have a solid business strategy – Be smart about who you take strategic advice from. Implement one thing at a time when it comes to business strategy and trying out new things in your business. Treat it like a fun experiment, and surround yourself with other heart-centred, amazing women who will cheer you on and also help inspire you with ideas and insights as to the right business strategy for you.
#2. Consistently implement – There’s no secret to this one, right? We know if we consistently just do one/two things a day, we get way further down the track than trying to have these HUGE influxes of activities… We’re doing all of these things, and at the end of the day, we’ve been super busy, but we haven’t really achieved anything. So we want to consistently implement the important, powerful inspired actions that are going to move us forward in our business strategy.
#3. Consistently focus on your mindset and yourself – This includes your energetic well-being, your health and wellbeing, as well as what’s going up there on your noggin as you go through this business journey. Because we know that starting a business and trying to run a business is one of the most powerful and intense personal development experiences we could put ourselves through. And the more we are aware and pay attention to our mindset, our energy and our health and well-being, the more we are setting ourselves up for success in our businesses as well as all the other beautiful flow and effects.
#4. Review and repeat regularly – So consistently setting aside time to review what have you done, what worked, what didn’t [work], what do you need to stop/start/continue… Do that plan, get that strategy in place again and then move on to the next round of whatever it is that you’re implementing.
So there really isn’t any secret to success when it comes to running an online business.
One of my favourite mentors, Denise Duffield-Thomas, says,” There are no advanced strategies. There are just people who are implementing them in advanced and more sophisticated ways because they’ve done it consistently enough that they can actually start to outsource it/automate it, and really make it work effectively as a system.”
With all of that being said, what I thought I’d do for you today is talk about goals and planning.
Goals and planning
Because it’s the hot topic of January. It’s the hot topic for the start of 2018. And I do have some advice on how to make sure you set goals that really work for you and also how to create a plan that you’ll actually implement… That actually drives the direction of your business, and actually, move you towards your goals instead of being one of those pretty things that you fill in and makes you feel warm and fuzzy for a few days and then ends up gathering dust on the shelf.
So let’s talk about goal setting first and foremost.
I LOVE setting goals! I probably set goals way too often because they excite me. I find it addictive. I REALLY love sitting down and envisioning out what I’m going to be doing in the future. Getting clear on what my goals are and moving myself closer towards them.
But when it comes to goal setting, I found through delivering my 100 Days of Colour program in particular, that there are 2 kinds of people when it comes to setting goals:
#1. Those people (like me) that find audacious, crazy stretched goals hyper motivating and even if we do not hit them, we still love them. That has definitely been my experience of goal setting, particularly in my business.
The 100 Days of Colour is a program where we create a stretched income target where we use progress art to track our way towards it.
I’ve run the 100 Days of Colour program for 5 times now, and I’ve never actually hit my goal, but I have almost doubled my income most times around… I’ve stretched myself, and my business has grown. I’ve had some amazing insights into what’s going on with my mindset, and I shouldn’t care that I actually never hit my goal. I always hit it in a half year. I get there eventually. It doesn’t really bother me that I don’t hit it.
#2. But there are other people for whom that would actually be really devastating. They don’t necessarily have that resilience, or maybe it’s just a personality type thing where if you’re not actually consistently hitting your goals, you find it really demotivating. You’ve got this giant goal sitting there all the time, and you’re just never getting there. Some people find that really demotivating and actually doesn’t serve them.
So what I say is find out what really works for you, and the only way you can do that is by trying.
Set an experiment up. Set yourself a beautiful big audacious goal, and see how you feel once you get to the end of that.
You might make and surprise yourself. Or you might not make it, and you can really pay attention to what’s going on with your thoughts.
A shortened version of that is the 7-Day Fast Money Challenge that I also run consistently throughout the year.
We see people who set big goals for themselves, and after 2 or 3 times not getting anywhere near their goals, they say, “You know what? I’m just going to have a little goal this time and see what happens with that.”
That is perfect! Because what you’re doing is gathering information of what works for you, and creating a system and a way of goal setting that’s going to motivate and drive you towards great results and is going to work for your personality and the way that you operate.
So that’s my first kind of piece of information about goal setting, and my first kind of piece of advice.
And just be okay with that. It’s not one type is better than another.
Like honestly, I think that sometimes that propensity of me to set this big, giant hairy goals sometimes means that I take my foot off the pedal with it.
I stop focussing on it for a while… I get a bit bored with them but I have strategies and ways to keep myself focused on that, and I work with that type.
Whereas, for those people who find those smaller goals more motivating, they find hitting their target and having that sort of incremental increase is much more motivating for them.
If you work with that, you can have big step incremental increases, and I know a lot of people who operate that way, and they’ve got to their goals way faster than I have. They’ve actually increased their income way beyond the percentages that I have because they’ve worked with what works for them.
And so, I just want to be really clear that it’s not one is better than the other; it’s just that it’s different and you want to work with who you are and what works naturally for you.
So pay attention to that self-talk about your goals and give yourself the time and space to notice how you feel as you’re working towards them.
That’s why I created the 100 Days of Colour program.
That’s why I’m so passionate about income tracking every day because it creates that time and space for you every single day to just tune in and look inwards and say, “Ooh, how am I feeling about that today?”
So pay attention to it.
One exercise that I really love to do is the Heart Shield exercise.
This is a little journalling exercise that I’ve created, and it’s expanding on the existing shield journalling. So shield journalling is where you draw a circle on a page and on the outside you write what you don’t want, and on the inside, you write what you do want.
But what I’ve done is actually put 3 layers into my heart shield journalling.
So I write down what I don’t want. In the centre I write how I want to feel. And then in between, I write what I want to do.
And I find this a really beautiful, powerful process for me to journal about my thoughts and feelings about what’s going on for me and particularly in relation to my goals.
So if you would like to do the Heart Shield exercise, I actually have an explanatory video and a downloadable worksheet.
And you can find those here in the episode today. So if you go to tashcorbin.com/126, then you’ll be able to find the links to the Heart Shield video and the free downloadable Heart Shield template that you can use to do that exercise.
I explain that in a little bit more detail.
So they’re my kind of key pieces of advice about setting goals and setting yourself up for success in 2018.
The second part is actually the planning side.
And I’ve been running planning workshops for people who have purchased the Heart and Soul Planner. I have a 2018 planner that I offer. I offer my planner every year, and so we have some workshops that go with that.
We’ve just finished those, and it’s been awesome to help people get really clear, solid business plans in place that they know they’re actually going to action.
So when I talk about business planning, I might be a little bit different to the way that other people talk about it.
Because I know that a lot of you are recommended that you have a year-long business plan, and then you have a quarterly business plan. And then you have a monthly business plan. And then you have all of these layers of planning that is going on.
Whereas I only have 2 layers to my business plan:
#1. I have year-long goals – So that’s what I help people to go through the Heart and Soul Planner. It’s looking back on the previous year – this one it’s looking back on 2017. What were the wins? What were some of the challenges and tough moments? What were the lessons? What are you carrying forward? What were your results?
Those sorts of things.
And then, what are the goals for 2018? We actually go through a very detailed analysis of the business.
But that’s all I really do on a year-long basis.
I’m not in January writing detailed plans for November, and I’m moving more and more and more towards longer term planning as my business grows.
But I have found that up until now – four and a half years into my business – that really planning by the month or the quarter, in terms of detailed action planning, is all I need.
I don’t need detailed action planning and a detailed business plan on exactly what I’m going to be doing for the full year in advance because I actually don’t know.
I need to be responsive and flexible in my business.
I’m still learning what programs work really well. What ideas are actually coming to fruition well.
What launches failed and what launches were hugely successful.
And so I wanted to maintain some of that responsiveness in my business so that I continue to grow and learn and shift and adapt to all of the new information that comes to light as I start to implement things.
So what I do is I set myself goals for the year, and then I just have a detailed week-by-week action plan for a set period of time.
Now, when I’m working with my clients, I usually recommend that if you’ve been in business for a short amount of time and you really need to be flexible, the more flexible you need to be with your business plan, the shorter term you do those weekly action plans for.
So I actually have some clients that I work with who literally just plan a week at a time.
That’s all they’re doing – an action plan one week at a time.
Because from week-to-week, they’re learning which offers resonated. Did that freebie work well? Did that promo for that webinar actually get results? Did those Facebook ads work? Or whatever it is that they’re using as part of their business strategy and then they’re mapping out the next week.
Then as you start to get clearer on your foundations such as your messaging, your marketing system, how you’re bringing clients into your business and how you deliver, then you can do those weekly action plans a little further in advance.
So for the first 3 years of my business, I planned a month in advance at a time, and so I would set myself up at the start of the month, and I would know, “Okay so Week 1 I’m doing this… Week 2… Week 3… Week 4… This is what I’m promoting. This is what I’m focussed on. This is what I’m building behind the scenes. And this is how I’m growing my list.”
So I had some idea of the core things that I need to achieve each and every week for that whole month.
And then the end of the month would come, and I’d plan the next month.
And the end of the month would come, and I’d plan the next month.
Then as I brought on team members, my business became more structured. My launches started to become a little bit longer, so I needed to have a bit more warming time.
I needed to prepare my team for what was going on.
I could do my content a lot further in advance because I knew what was coming.
Then, my weekly action plans, I would do about a quarter in advance.
So now I’m getting to about 5-6 months in advance of having every single week mapped out as action plans, and I know exactly what I need to do.
But I’m four and a half years into business and going through a million dollar year this year, and I now have a team of 5 people that I need to make sure that is really onboard and understand exactly what’s going on as the business moves forward.
So that’s only 2 real components to my business planning:
#1. It’s that year-long vision – So that’s my goals and real clarity on where I want to be and what I want to achieve in that year)
#2. The weekly action planning – That’s done either a week in advance, or a month in advance, or a quarter in advance – it just depends on how much in advance you need to be planning out the exact actions in your business.
So that’s my insight into business planning.
It’s quite different to the way that a lot of other people teach it but I find it’s the most flexible. It’s the most responsive.
It’s the simplest way that I can ensure I’m getting the right things done in moving my business forward without spending hours and hours and hours overplanning… Things that are never going to eventuate because I need to be responsive. And that thing didn’t actually work, so I’m never going to do it again. But I had it scheduled out that I was going to do it 4 times this year… But the first time I tried it it didn’t work and actually I don’t really enjoy it, so I’m not doing it anymore.
So I’m very very conscious of making sure that I stay flexible, stay responsive, stay curious about what’s working and what’s not in my business, and then moving on forward from there.
So my final key insight and my final key piece of advice for ensuring your success in 2018 is to jump on the simplify bandwagon.
Because so many people have really resonated with that message since I first started sharing it in September after the Heart-Centred Business Conference.
I was talking about I’m going to be really focused on simplifying simplifying simplifying my business and going like crazy deep into this simplification journey.
And so many people were like, “Oh my gosh, that message was like you’re talking to me. I really need to hear that.”
And now that has been a big focus for me for the last 3 months.
It’s going even further in 2018.
When we were doing our business planning strategy sessions in the last few Academy calls, we talked about how we could all focus on that simplification as we move into 2018.
And really I just want us to be good bosses to ourselves.
We are the boss of our business and would you love to work for someone who made it really simple and easy for you to succeed?
Or would you love to work with someone who overloads you… Has you working on 20 different things at once, and has you completely scattered and not really getting anywhere with anything.
Which would you prefer to work for?
Be a great boss for yourself.
So, if you’re listening to this in January 2018 and you’d love to grab a 2018 planner, you can still get them now. They are at tashcorbin.com/2018 and grab your copy of the Heart and Soul Planner for Entrepreneurs.
It’s $29 for the digital version and $49 for the print version (if there are any left. I’m not sure how many are going to be left by the time this is published.)
And if you’re listening after January 2018 or you’re not wanting to look at a yearly planner, but you want to have that action planning approach to your business, then go and check out the #ladyposse library because I actually have my monthly planning worksheet in there.
It helps you to set your goal for the month. Set up your focus. Be clear on what it is that you’re doing, and it has that week-by-week action plan for the month.
So it’s a really beautiful simple planning template, and you can grab that for free at tashcorbin.com/library.
Now as I said at the start of the show, all the links and extra information are available with the show notes at tashcorbin.com/126 so if you don’t remember any of those links, just remember this one: tashcorbin.com/126
And you’ll find all of the information there.
Thank you so much for joining me for this episode of the Heart-Centred Business Podcast.
Whether you’re watching, listening or reading what’s going on with me in 2018, I’m so blessed to have you as a member of the #ladyposse, and I look forward to all of our amazing success in 2018.
Until next time, I’ve been Tash Corbin. You’ve been a fabulous listener.
And I cannot wait to see you shine.