Hello, amazing entrepreneur! It’s Tash Corbin here, and welcome to episode 129 of the Heart-Centred Business Podcast.
In today’s episode, I’m going be talking to you about HOW you learn BUSINESS STRATEGY and WHERE to go to find business strategy advice that will work for YOU.
Excited?! I am too!
Let’s get started…
The way I see it there are three types of advice and support that you need when you are starting and growing an online business:
Working with a practitioner on your mindset, your energy, being high vibe. Those sort of things.
Getting great advice on how you can grow your ability to receive, on how you can smash through those money blocks, on how you can align your energy to your business and the work you are trying to do.
I am passionate about ensuring that as I grow as an entrepreneur, I’m really focused on building my mindset.
I get advice and strategy.
I get support.
I work with healers and practitioners.
And it really is a big focus for me as I grow my business because there’s no personal development journey like starting your own business.
2. Work style
Effectiveness, productivity, systems. Those sort of things.
So I see that it’s a crucial part – particularly when you are growing your business – to have support, advice, ideas and get assistance in your business with “How you do your business.”
So the purpose stuff and the mind and energy is the WHY – why you are doing what you are doing, why you are aligned to this work, and why you might not be doing your work and procrastinating.
So, that is the mind and energy part.
The next part, which is the systems is the HOW.
How you do the things you’re doing in your business?
For example, if you’ve got a great marketing strategy, refining the way that you actually implement that strategy with your system, your processes are really effective in helping you grow your business.
Financial systems, productivity, all of those things that are aligned with HOW you do the work that you do.
3. What are you doing
THIS is your actual business strategy.
I see that business strategy is just one component of the things you really need to learn, get support on, get advice about when it comes to creating and growing a business.
What I want to focus on today is how do you actually, access that support and guidance for your business strategy.
Where’s the best place for you to go?
What is the best way of learning?
All of the different things about how you actually grow a business.
Because even if you are the most productive person, you have all the most amazing systems, your mindset is amazing, you are really high vibe, if you don’t have a great strategy, then chances are your business growth is gonna be very stale.
Or you’re going to have this really high percentage of things that you have to trial and error with so you constantly feel like you’re re-inventing the wheel, you’re constantly feeling like learning, you have to try all of these things out in order to eliminate the strategies that actually aren’t for you.
When it comes to growing your business and when it comes to getting the support on your strategy, how can you be sure you’re getting the most effective support for you and getting it from the right people?
Well, there are a lot of free ways for you to get that expertise and guidance particularly when it comes to business strategy.
Every business coach, every strategist out there has free materials and resources that they share that give you ideas on things that you can try out and things that you can do.
If you search on YouTube for the idea, strategies, you search some of those keywords; there are hundreds of thousands of videos with experts telling you exactly what you need to do.
“Try this thing!”
“I made this work!”
“Periscope was the thing for me, here’s how to be successful on periscope…”
The unfortunate thing about that type of learning is you need to be discerning.
You can get overwhelmed by the eleventy billion things that you need to do in order to be successful in your business, and it’s not particularly strategic advice because people are sharing their one size fits all approach with you.
You can sometimes get caught in this trap of thinking that you need to do hundreds of different things in order to be successful and you don’t really master or nail any of them.
When I’ve worked with people who came into my Take Off program which is where I work with people who are in start-up mode right in their business, they’ll come in and say,
“I don’t know if I need a Take Off because I actually already have A B C D E F G H I and J all set up in my business. The only problem is I just don’t have any clients.”
I find this really fascinating because people seem to be doing all the right things but they’re actually getting none of the results.
This often happens when people are following lots and lots of different experts and gurus in the online business space. They’re taking lots of advice from other people but they haven’t actually settled on a specific strategy for their business.
9 times out of 10, the reason why all the things they’re doing haven’t actually worked is because they haven’t got a strategy on refining their MESSAGING and their MARKETING approach.
So getting those two things right before you go out and create your challenges, run webinars, get on other people’s podcasts and submit to the Huffington Post is a really important foundation or step and we want to make sure that you get that right first.
Another option for learning business strategy is to jump into paid courses and programs.
Whilst this is usually more refined than going out just searching Google, YouTube and finding all these free resources, it can also tend to be a one size fits all approach.
So, a course will teach you how to create money with a specific approach like,
“My webinar model that converts into million of client”
“My this model that convert 100 clients”
“The business start-up program that will teach you how to get success.”
But because these are usually self-study and don’t have a high amount of contact time, you can spend a lot of time going down the wrong road and building a really sexy business model but again you haven’t actually get that messaging and marketing right because it’s one size fits all approach.
Sometimes, particularly for start-up, I don’t necessarily recommend self-study courses, self-guided work, or courses of that nature.
Because you don’t have that connection with someone who can cast a discerning eye over what you’re working on and the messaging that you are using to give you some feedback before you go all the way down that path and at the end realise you actually haven’t got any clients out of it.
So the third way that you can get that business strategy advice and information is to work with someone who is a business strategy expert.
And there are two ways that you can do that.
You can work with someone one to one or you can work with them in a group environment as well.
I do work with people one to one and through a group programs. Not self-study courses particularly in start-up but high touch, high care, very high connection group courses where I get to cast a discerning eye over the work that people are doing and their messaging that their using and where they’re working towards.
Because there are lots and lots of times when you’re in business and you try a strategy or you try a particular offer and it doesn’t work and you need someone to help you unpack why that’s not working and find an alternative way to move forward with it.
You can work with someone in one to one, and this usually is the more expensive option.
Working with a one on one business strategist, you’re going to be paying a premium for working with them in that way because they’re trading their time for money and so it’s going to be their VIP or premium offer.
As I said in last week episode, if I was starting my time again, I probably wouldn’t work with a coach one to one.
Simply because of the cost that’s involved and the fact that I really thrive in a group learning environment.
But if you’re the kind of person who needs that one to one, really close attention, you need to have someone work with you one to one then, there are lots of amazing business strategist out there who are in a start-up or just be on start-up themselves and are very affordable as well.
I have a very good network of people who I refer people on to particularly when I have people who are in start-up mode and they come and talk to me about working with me one to one.
My rate is $1,495 an hour at this stage so people who are in start-up don’t necessarily get a lot of value out of working with me one to one compared to the money that they’re putting in.
I’d much prefer someone in start-up to be working with a business strategist who charges $150-$250 an hour and they’re getting lots of that one to one support and connection, and they get a lot of return on investment.
Because a lot of the coaching that I do in start-up is that experimenting with messaging, collecting lots of information, doing lots of research, investing $1,495 an hour to work with someone like me probably isn’t the best value for money when you’re in that start-up phase.
When you get to the advance phase, when you’re looking at those advance strategies, then there’s a much bigger return on investment working with someone like me one to one.
Because with the changes and the tweaks and the advice that I give people. For example, on launching an online course or program. I’ve helped my clients grow from $5000 from each launch up to 30-, 40-, 50 thousand dollars of each launch.
So spending $1,495 an hour to get that advice and support and make those shifts is actually really good return on investment.
If one to one is not necessarily the thing for you., you can work with business strategist in a group environment.
When looking for a business strategist to work with this way, make sure that it’s them you’re getting access to.
Make sure that you have plenty of opportunities to actually ask them questions, to share your business model, your market, your strategies with them, and have them give you feedback, advice, and support.
In both of them, we have multiple live calls every single month. We can jump on to tell me what they’re doing, what they’re up to, ask questions, get feedback on webinars topics or launch strategies, all sorts of things.
I do that in all of my high touch, high care, signature programs.
When you are looking for that advice and getting that support with your business strategy, I really do recommend looking at that more high touch and high care approach.
That way, you’re not using one size fits all approaches and you’re also not getting that scattered, eleventy billions ideas kind of advice on what you “should be doing” in your business which leaves a lot of time and energy for you to try things out, see what works, experiment and not necessarily then have that guidance on what to do when it doesn’t work.
Ultimately, when it comes to business strategy, I actually don’t think that anyone has the one simple answer on what you should be doing in your business.
There are no silver bullets.
There are no one size fits all approaches that really work for every single person.
So, as long as you go with your business strategy with the perception and the perspective, that it’s a fun experiment, that you’ll be learning as you go and that you’re looking for the feedback from your audience as well as your business strategies, then you can’t really go wrong.
I’ve had some amazing clients over the years who have been so tenacious in finding the right thing that works for them.
Sometimes, I have to try 3 or 4 different approaches and 3 or 4 different target market and messages but they’ve been tenacious and they know that they’re here to serve, they really are passionate about being an entrepreneur and they’re going to do what it takes to get out there and succeed.
At the end of the day, no matter which way you get business strategy support, remember that it’s all a fun experiment.
Everything is fun and learning at the same time, and you will find the strategy that works for you eventually.
If you’re in start-up mode and you’re interested in learning how I teach LEAN start-up that is how-to-start-a-business-without-spending-money-until-you’ve-proven-the-idea-and-you’re-making-money, then I’ve got a special freebie/offer for you today.
If you’d like to grab your copy of the Lean Start-Up Masterclass, simply go to tashcorbin.com/129 where the show notes are for this episode.
There will be a special link there for you to grab your copy of the Lean Start-Up Masterclass.
At the end of that masterclass, I also do talk more about the Take Off program.
If that has peaked your interest, you can find out more there.
And I will also make sure that there’s a link directly to the Take Off on the show notes of today’s episode.
Thank you so much for joining me in the Heart-Centred Business Podcast.
And until next time.
I cannot wait to see you shine.