Hello gorgeous entepreneurs! It’s Tash Corbin here. Welcome to another episode of the Heart-Centred Business Podcast.
Do you know what day it is?
It’s the 1st of March!
Well, what day that does mean is it?
It is the 1st day of #tashmas!!!!!
Yes, we are doing #tashmas once again. It’s to celebrate my birthday on the 12 of March and we have the 12 days of #tashmas in the lead up to my birthday.
What this means is that for the next 12 days, I’m gonna be giving you amazing insights into how you can grow your business and special freebies, giveaways, competitions and offers every single day.
The best place to find out more about #tashmas and make sure you are up-to-date of all the goodies is at my Facebook Page which is facebook.com/tascorbincoaching all one word.
Now, let’s get started with day one of #tashmas.
Today what we’re going to be talking about is your sales funnel and what its job is. Its number one job.
I’m even gonna talk you through each of the four stages of turning a follower into a paying client so whether your sales funnel is to get someone to join a course or program, or to get someone to work with you 1:1, or it gets them to buy a bespoke product perhaps.
Let’s get started…
Let’s talk SALES FUNNELS.
Because a lot of people say to me, “Tash, I just need to get my sales funnel working.”
“I just need to build a sales funnel and I know that my business is going to be super successful.”
The thing is that a lot of people don’t actually know what a sales funnel is for.
They know that it should have ungated content – things people can get for free without giving you their email address – like your social media, your blogs, that kind of thing.
They know that it should have gated content so things like opt-ins and webinars.
And they know that it should then sell people into their products and services.
But they actually don’t know the purpose of the funnel in detail nor do they know how to get the bits talking to each other.
Because the entire purpose of a sales funnel is not its requisite individual parts.
The purpose of the sales funnel is to turn followers into clients.
The purpose of the sales funnel is the journey not the stages along the way.
So the way I talk about sales funnels regardless of whether its product-specific or its business-wide (all of the things that you’re doing in your business), I talk about the TURN acronym.
It’s the 4 stages of your sales funnel. It’s the 4 things your sales funnel needs to do.
And it happens to TURN followers into clients.
You need to understand what your clients THINK their problem is and what they THINK they need to solve it.
So T stands for THINK.
Because we know as practitioners and providers, often our clients think our problem is here but actually, the problem is here.
And we can diagnose what the actual problem is.
We can see it.
They’re saying, “Oh, I just need this and everything will be okay.”
And you can see, “No, you need this.”
Even this podcast episode is based on that.
So many people say, “I think I need a sales funnel.”
“I think I need to build a funnel.”
NO- you need to know how to create a journey for your customers.
A sales funnel is one way to do it but it might not be the best way for you to do it right now.
It’s like this THINK, right?
“I think I need this.”
“I think this is the problem.”
And actually, for most of your clients, the problem isn’t what they think it is.
But if you start selling them to what the problem really is, no one is buying.
So we need to understand: what does your ideal client think their biggest challenge is in your area of expertise, and what do they think they need?
So they’re the 2 things you need to understand for T – Think.
The role of your sales funnel is – once you’ve connected with them on what they think the problem is – to help them understand how to solve what they think the problem is.
You need to actually solve that problem that they think is the important problem.
But in solving that, you’ll actually help them U for understand that the problem is actually deeper.
For example, I’m helping you solve the problem of, “Oh, I think I need a funnel.”
So I’m telling you what the steps are in creating a sales funnel and the journey you want to take people on.
But you’ll also understand that you probably don’t know enough about your ideal client, or there are some deeper things you need to sort out in your messaging before you can actually build this sales funnel effectively.
That’s what the real issue is here.
So T is for Think.
U is for Understand.
Understand what the solution is to the problem that they think they have, and understand how they can solve the surface level issue.
3. Real Issues
What are the real issues?
What are the real things that people need to solve the particular issue that they’re facing?
4. Next Steps
What is the next logical step for them to actually start solving the real issue?
Often, that is to work with you.
That is the TURN acronym.
What they THINK the problem is.
UNDERSTAND how to solve the problem that they think it is and that it’s deeper.
Help them understand what the REAL issues are.
And then the NEXT logical steps.
If you’re really struggling with this and you have no idea what I’m talking about, I have a special offer for you as part of #tashmas – Day 1.
I’m turning 36 this year and I’m giving away 36 bundles of my masterclasses, and one of the best classes in that bundle is my Sales Funnel Masterclass.
Now, the bundle of masterclasses normally retails for around $50.
But for 36 people, I’m actually going to give it away for FREE.
If you go to tashcorbin.com/133, that’s where the show notes are for today’s episode.
There will be a link a specific post on my Facebook Page which is Day 1 of #tashmas.
On there, I want you to tell me: what’s the real issue or what is really going on with your sales funnel?
I want you to tell me the #1 challenge that you are having with your sales funnel, and I will pick 36 people to receive the Online Masterclass Bundle free of charge.
36 of you!
Make sure that you go and check it all out. It’s at tashcorbin.com/133.
Until next time, gorgeous. I’m Tash Corbin and you’ve been a fabulous listener.
And I cannot wait to see you shine.