Hello, savvy entrepreneur! It’s Tash Corbin here, and welcome to episode 141 of the Heart-Centred Business Podcast.
It’s Day 10 of #tashmas which is very exciting.
We are on the homestretch of #tashmas, and I have some amazing offers that are coming out for you and today is no exception.
I wanted to ask you what might be slightly controversial in today’s episode and as always I have a special offer for you at the end of the episode.
If you’re looking for the show notes and all of the links, you can find them at tashcorbin.com/141.
I’m just going to come out and say it,
I think you’re not having very smart business conversations.
We’re going to take care of that today…
Here’s the thing:
From my time on Facebook and hanging out in Facebook Communities…
From the conversations I’m seeing happening all over the interwebs…
I think that women have some silly business conversations.
(And I don’t mean silly as in like you shouldn’t talk about that or that kind of thing.)
But I honestly believe that we are seeking business advice from the wrong people consistently.
I see this happen all over the internet.
So, what I wanted to do today was to actually challenge you to smarten up when it comes to your business conversations.
There are two concepts that I want to talk about today:
1. Crowdsourcing important business strategy
2. Who is in your trusted board of advisors
They’re kind of linked things but they also have their own issues.
I. Crowdsourcing important business strategy
It’s one of the most frustrating things for me to see when people are online on Facebook.
You might have seen this type of posts before where people say,
“I’m releasing a new book. Help me choose the cover: A, B, or C.” or
“I’ve just had 10 photos taken, can you help me choose the best one?” or
“I need to name my webinar. Can you help choose: title A, title B or title C?” or
“How much would you pay for a 6-week program that uplifts your money mindset?”
I see this happen quite a lot, and people are crowdsourcing really important elements of their business strategy.
The important elements of your business strategy are things like your pricing, your model, where you choose to advertise, the time you choose to put into your business, and a lot of your messaging.
The only people you should be taking advice from when it comes to messaging of your work are:
a. your exact perfect ideal client, and
b. your copywriter/business strategist.
They’re the people who are here to help you with your message.
Asking random strangers in Facebook Groups, who may or may not be your ideal clients, could very well be putting your business strategy in the hands of the wrong people.
I see this particularly with the Heart-centred, soul-driven entrepreneurs Facebook Group.
I’ve said this many, many times in that group. I do Facebook Lives every Tuesday. Tuesday for our group is called #whatineed, and people constantly ask me, “How can I use #whatineed to improve my business strategy?”
I say, “Ask for what you need.”
I feel like it’s really straightforward but for a lot of people, they really struggle.
And I think this is because a lot of people look at Facebook Groups through the lens of what-can-I-get or how-can-I-get-clients.
How can this post help me get clients?
But for a lot of the activities that we do in Facebook Groups, it’s never about the short-term gain.
It’s never about “how can I get clients out of this one post?”.
If you are looking for short-term return-on-investment, Facebook Groups aren’t always the smartest place to do it.
Yes, you can sell great offers in there.
Yes, you can become very present and very well-known.
But it can also take a long time for someone to actually tip over and invest with you when they’re starting to get to know you in Facebook Communities.
Even for myself, there are Facebook Groups that I’ve been in that I’ve never actually made a sale within that Facebook Group at this stage.
But I’m there for a different reason; I’m there to have a conversation and get the peer support, have someone to share a specific conversation about (I’m in money groups to talk about money. I’m in mindset groups to talk about mindset. And I’m in business strategy groups to talk about business strategy.).
And I’m there to support people and answer their questions, and to ask questions of my own of people who might be my ideal target market…
Of people who might be peers who know what’s going on in the online business world who might be seeing what I’m not seeing.
But they are not my trusted board of advisors.
II. Trusted board of advisors
Your trusted board of advisors should be made up of 5 (maybe 10) people who you specifically choose for what they bring to the table with your business strategy.
For me, that would be my mastermind.
I have a mastermind of other business ladies that I hang out with every single week online. We talk about business strategy and what we’re focusing on. It’s also very good for my mindset.
I’m in an energetic mastermind facilitated by my kinesiologist.
I have a mindset coach, and I work with an energy practitioner as well.
I also have a health coach who helps me with my body stuff and that is really contributing to my business right now.
Sometimes I also work with a business strategist. (Not working with one right now, but I do work with them from time to time.)
Those people are on my trusted board of advisors.
The people in the Heart-centred, soul-driven entrepreneurs Facebook Group, whilst a lot of them are my ideal clients and I love asking questions in there for market research, are not the best people to advise me on how to price my program.
They’re not the best people to advise me on the specific title of a webinar.
They might advise me on the types of topics that they’re looking for and the problems that they’re facing, but there’s a difference between doing market research and crowdsourcing.
So I want you to ask yourself, “Have you been crowdsourcing where you needed to do market research? And do you actually have a trusted board of advisors and are they the right people for the job?”
My trusted board of advisors are used to contain people I should not have been trusting for business strategy advice.
They were people who I was friends with, who had things to say about the way that I was running my business and I would take that advice onboard despite the fact that they weren’t from my industry, I didn’t particularly agree with their business strategy and they weren’t across everything that I was doing in my business.
But they felt the need to give me advice on what I was doing in my business and I felt the need to take it.
And then when I realised, “Hang on a minute. I’m taking advice from these people but this is the direction that I want to be going in.”
I decided that I needed to be clear on those boundaries.
Where do I get my business advice from and where do I not get my business advice from?
I just wanted to raise that little issue and ask that little question because I truly believe that when you ask those types of crowdsourcing questions in communities, you are telling yourself, “I cannot be trusted to make this decision right now.”
You are telling your course, “I don’t know what this is worth.”
“I don’t know how to value myself.”
“I don’t know how to value my business.”
“I don’t know how to value the work that I do.”
And you’re also kind of telling people, who may be your potential clients, that you don’t 100% know what you’re doing in your business.
Now, I’m all for being vulnerable and being open but if you’re constantly going into Facebook Communities going,
“Help! My business sucks. I can’t get this working.”
“Why will no one buy my offer?”
I’ve seen people do that.
“#whatineed Tell me why no one took out my freebie yesterday.”
It’s actually not allowed in the Heart-centred Group. We do delete them when we see them.
But I see these questions being asked over and over again.
The more that I see that person ask that question, the less I trust they know what is best for me and my business.
The less I believe they’ve actually got their stuff together and they know what they’re doing.
The less I believe that they’re connected to their ideal client and they’re curious in understanding what’s going on for them.
Particularly where people are then selling mindset stuff or they’re then selling business strategy stuff or they’re then selling this and they’re then selling that.
I honestly see the constant call for help and the constant asking for questions (that technically you should already know the answer to).
It really starts to raise these questions. It raises these flags, “Are you there for doing this to manipulate the Facebook algorithm and get lots of reach? Or are you asking this question when really you should already know the answer to this?”
I find it really fascinating to see these consistent questions being asked and, honestly, you might be doing yourself a little bit of a disservice.
If nothing else, you’re giving yourself the message that, “I’m not able to take responsibility for this decision and that I don’t have what it takes to be able to be a great strategist for myself.”
And if you are going to create a sustainable business, you need to learn how to be a great strategist.
That does not come from crowdsourcing every decision in your business.
As what I’ve said, it might be a little contentious that I’m having this conversation but I think more and more we have to be standing up for our businesses.
We need to be standing up for ourselves, and we also need to be conscious of the decisions that we need help with.
That’s why today’s #tashmas offer is related to this.
Because if you would like me on your trusted board of advisors, then joining the Heart-Centred Business Academy can be one of the most cost-effective, affordable and smartest ways to do that.
The Heart-Centred Business Academy includes 3 live group coaching calls with me each and every month.
We also have strategy and mindset modules to help you with some of those decision points, and working out what your strategy is and how you’re going to move forward.
And we have a Facebook Community where you can ask business strategy questions of people who are at the right level – of business strategists, of people like me, of marketing experts, of videography experts, of copy experts, of mindset experts, of health and wellbeing experts.
Those questions you can actually ask a community where you know these people have actually achieved success.
Because here’s the thing, I saw this today…
Someone went into the Heart-centred Group using #helpanyday and they asked a question about marketing strategy and social media channels.
The question was in the context of where they should be looking next for their next social media channel that they move to.
I know this person’s business and I know where they’re at, and they actually don’t need another social media channel.
They need to continue rocking the social media channel that they’re on.
But they’ve got this sense, “Oh, maybe the thing is I’m on the wrong social media channel.”
So about 15 people said Pinterest and about 15 people said LinkedIn and I noticed straight away that I got a request from the person in LinkedIn and they started following my boards on Pinterest.
Now that person, as a result of crowdsourcing their social media strategy, is on 2 new social media channels that whilst they might create a little bit of momentum will not create anywhere near the momentum that would’ve been created if that person just stuck to their current strategy and nailed it.
It’s shiny object syndrome dressed up as well-this-is-what-people-are-saying-is-the-place-to-be.
We can all be susceptible to some of this.
We can all be susceptible to getting ourselves all mixed up and down the wrong track.
I saw another conversation where someone was asking about price points and discounting.
They got some advice from someone who had read a book. This person was not a business strategist. They were not a pricing expert. They did not have a lot of experience. When I went and stalked their Facebook Page, I couldn’t see that they have a successful business of their own.
But they had read this one book that talked about premium pricing – that when you priced something at a premium product, you’re going to, therefore, stand out from the crowd, you’ll make more sales and it will be easier for you to create success if you just triple your prices.
And this person took that advice and went out to make this announcement that they were tripling their prices.
Now, I’m willing to bet that that is not going to go down so well.
There are steps in the actual implementation of a price increase strategy that that person wouldn’t have taken because they asked for business advice in the wrong forum and they took business advice from the wrong person.
All of these people who are giving this business advice, feedback and they’re trying to help, they have all the best intentions; they’re not saying these things because they want you to fail.
They’re saying these things because they want you to succeed and they have all the best intentions.
But they’re actually aren’t the best advisors.
Even if the one thing you get out of this episode from #tashmas is that maybe you need to be more discerning about who you take your business strategy or mindset advice from…
Even if all it does is add one layer of discernment, then it has done its job.
So we want to be mindful of where we’re getting that advice from and who we’re inviting on to our trusted board of advisors.
As I said, if you want to join the Heart-Centred Business Academy and invite me onto your trusted board of advisors, I have a special offer for you…
For the first 3 months of your membership of the Heart-Centred Business Academy, you can join us for half price.
So instead of $196 a month, it will only cost you $98 a month for the first 3 months.
That’s 3 months of me on your trusted board of advisors for under 300 Australian dollars.
All the details are over with the show notes from today and they’ll be on the #tashmas post today on my Facebook Page as well.
Simply go to tashcorbin.com/141 and all the info will be there.
If you have any questions about the Heart-Centred Business Academy, of course, you can get in touch with me.
Until next time – Day 10 of #tashmas.
I cannot wait to see you shine.
Thank you for being part of the #tashmas celebration.
Bye for now.