Hello amazing entrepreneur, and Happy Tashmas! Over the next 12 days I’m going to do 12 podcast episodes, and give you 12 special offers, freebies, competitions, and all sorts of fun presents as we kick off December and have our first 12 days!
This day 1 of Tashmas, and what I’ll do in each day is teach something, and then make an offer. Today, what I’m going to talk to you about is how I make money in 24 to 48 hours. This is a question that comes a lot, a lot of people jump into the Heart-centred group and be like “I need money for this, what should I do?!” So I thought I would do a Tashmas episode where I show you my exact formula, and the steps that I take when I want to create a big income injection in a 48 hour period.
So first and foremost I get clear on exactly what I need the money for. I’ll grab an A4 piece of paper and write a list of all the things that the money will go towards and I total it up. How much do I want to bring in the 48 hours? I make sure you’re clear on the exact amount, and make it my little contract with the universe and put it in order of where I’m going to spend the money.
As soon as the first $100 comes in, that will go to the bookkeeping bill. The next $100 will go “here”, and then $400 will go “there”, and then $1000 “there”. I put it in order of the way that I’m going to spend the money when it comes in, and that’s my little contract with the universe.
That’s step 1, get clear on how much you need and what it’s purpose is, and write all of that down.
Step number 2 is to then look at how I’m actually going to bring in the money. I create a strategy. I have to put a plan together of how I’m going to bring that money in. First I’ll look at what my expected income is for the next 24 to 48 hours.
Do I have outstanding invoices or things I’m expecting people to pay?
Are people on payment plans supposed to be paying within the next couple of days?
Do I have membership renewals coming through, or VIPs who are due for renewal as well?
Once I’ve seen what the existing income for the next 24/48 hours is, I then look at the gap and come up with a plan on how I’m going to bring that money in. Next, I’ll write a list of all the ways I could make that money.
I could do a special on the Take Off program.
I could offer a retreat for next year and sell it as a 48-hour super-early bird special.
I could create a new mastermind.
I could sell off some Academy months.
I could sell some 1:1 sessions.
I could put together a brand new offer, or revamp an old course.
There are so many options available to us.
Now, when I was first doing this exercise (and I’ve done it quite a lot), I would also write down things that were outside of my business. I could sell some things on eBay or offer to do some dog-walking for the neighbours over the weekend, or babysit.
What I say to people when they’re first doing this exercise is don’t modify anything. Don’t censor yourself, just write it all down. You’re not writing down a commitment in blood, they’re just options that are available to you, and sometimes the best option doesn’t look like the best option until it’s surrounded by other choices.
So write down all those options and see what opportunities are available to you.
The third thing that I do is look for low-hanging fruit. For me, low-hanging fruit is a thing that will bring in a chunky amount of money very quickly. Maybe there are people who have it on their wishlist to work with me 1:1 or waiting for the next launch of the Take Off program. I know there are people who want to join the Academy.
Those things are going to be low-hanging fruit for me, people who already know about me and my work, and know what they want to buy from me, they just haven’t bought it yet. Your low-hanging fruit might be people who have been following your Facebook page for ages, people you’ve done single sessions within the past and they still haven’t gone further with you. People who were VIPs with you last year but haven’t yet renewed to do more with you.
It might be people on your mailing list or friends in your existing network and you’ve never asked your network to share your work before.
Have a look for those low-hanging fruit, and in particular for areas that you can bring in a chunk of money.
For me, selling off 50 Pages of Colour at $20 is not going to achieve a significant income for me in a 48 hour period. Selling off tiny little things on the cheap is not going to bring in the kind of money I want to bring in when I set myself the challenge of bringing in a large amount of money in a short period of time.
Try to focus on things that have a nice, big price point. For example, the Heart-centred Business Academy is $196 a month. If I was to say your first 3-months are $96 each that’s great, but it’s only going to bring in $96 from each person who joins in the short-term. I’m going to have to sell a lot of those to even bring in $1000, so that to me is not a chunky enough amount of money.
But, there are some people out there who want to join the Academy for a year (at $1695), if I were to offer that for half-price, that’s $850 that I’m bringing in and I only need 2 people to smash $1000.
So you can see that a higher-priced thing or a high-ticket item of yours is probably going to make it more likely for you to hit that short-term goal. Remember, this is a short-term of 24-48 hours. We’re not talking about your long-term business strategy and saying never sell low-cost things, but I do focus on the higher-end things when I’m trying to make quick money.
Plus with them being a much higher price point, it gives me more wriggle room around the price. I can sell it at half-price and still make a good chunk of money. If I was selling the Academy for $50 per month and then try to do a half-price deal, it’s going to be a tiny amount of money per sale.
That’s point 3, focus on the low-hanging fruit.
The next point that I make is that sometimes the best sales don’t happen on broadcast advertising.
We can often feel way more comfortable promoting an offer out to a faceless crowd than actually approaching an individual and having a conversation about it. Because if you talk 1:1 to someone, you’re facing a chance of rejection.
Because of this, we will default to flick over and spend our time promoting to giant crowds rather than focusing our energy and attention on those who are most likely to buy. If someone has worked with you before and you think they would be amazing for this offer, talk to them directly. If you just post it on your Facebook page the chances of that person seeing it and recognizing it as the right fit for them in time are really low.
Whereas, if you just reach out to them via email or a private message on Facebook and be like:
“Hey! We worked together 3 months ago and I’ve got a special super discount on my 1:1 package right now, would you like me to send you the info?”
You are way more likely to convert that than just posting it up on your Facebook page. Now I’m not saying don’t post it on your Facebook page, but don’t distract yourself from the high-converting activities with low-converting activities. Go and do that private reaching out to a list of people you think will appreciate the program, then when it’s done you can go and post it on Facebook.
Now, what I do next when I’ve got clear on my strategy is to promote it and declutter.
I will make space both physically and metaphysically for that new abundance to come in. I like a little symbolic declutter, I’ll clear up my calendar and just tidy up where I’ve blocked out some time previously which isn’t needed anymore. I will do a digital declutter and clean out my downloads folder, or my inbox, and feel really calm that everything is sorted and cleaned out. I might also do something else such as clean out my purse or tidy up my bank account.
This really helps me feel like I’m on top of things financially and I’ve got space for more money and people to come into my life.
The final thing that I do is that I notice my thoughts and track every dollar. I track every single cent that comes in through my business or other avenues. I was going for a short-term income goal a couple of weeks ago, and I got an unexpected $300 from an insurance company. Now, I have no idea why they gave me $300 and I’m not questioning it, I’m just going along with it. They might ask for it back in the future, I don’t know why they gave it to me, but I’m open to money coming in through both expected and unexpected sources.
Stay open to money coming in from all avenues, and when it does come in, track it. If you see 5 cents on the ground and think “Ugh dirty money, I’m not picking that up!” Then you’re basically sending out the vibe that you don’t want more money.
“I’m not stooping down to picking up money.” What!? It’s a gift! It’s a sign from the universe that you’re on the right track and it’s the start of the flow. Imagine this river of abundance coming towards you and it’s just dammed up aside from this little trickle. Are you going to celebrate the trickle, or say “It’s only a trickle, it doesn’t count!” That’s the energy you’re putting out, and you don’t want to do that.
So that’s my process for bringing in money within 24-48 hours, I also spend my money via my little contract with the universe.
Now to demonstrate how I make money in 48 hours, my first offer of Tashmas is for you to work 1:1 with me! Now, I normally charge $1495 an hour and that is going up to $1995 in 2019. If you would like to spend 90 minutes with me in January doing the following:
Setting yourself up for success in 2019
Mapping out your year with me 1:1
Going through your messaging, marketing, business model, social media strategy,
And setting you up with a beautiful bespoke plan that will be perfect for you.
I’m offering up ten 90 minute sessions with me at just $895 AUD. So for $895, you get 90 minutes with me in January and we’ll do an intensive together. We’ll get so much done in those 90 minutes. You get my eyes on your business, and I’ll go across your plan for the year, your goals, your marketing, and your messaging. I will give you all the juicy advice that I can in the 90 minutes, and you will walk away with your next 3 months of focus mapped out and we’re going to get you growing your business and achieving your goals.
If you would like to take me up on this delicious offer, all you need to do is email firstname.lastname@example.org and say that you’d like to book the 90-minute special. If you were in the first 10, my team will send you through an invoice, and it’s on the first 10 that are paid. So, as soon as you receive that invoice pop the money through. You can pay via Paypal, credit card, or bank transfer, and we will book you in for your 90 minutes intensive in January.
If you have any questions about that, please also feel free to email us: email@example.com, and I really do look forward to helping you get set up for your super successful, everything lined up, knowing what your plan is, and having absolute clarity in 2019.
Thank you so much for joining me for the first day of Tashmas, Tashmas day 1~~~! We’re underway! I will see you tomorrow for day 2, and until then beautiful entrepreneur, I cannot wait to see you shine. Big love from me, and bye for now!