Hello brilliant entrepreneur, and welcome to Tashmas day 9! Today’s episode will be particularly juicy for those of you in the start-up phase of business.
But it’s also worth listening in if you’re more of a veteran so that you can refine and make things clearer going forward. Let’s get into it!
There’s also an AMAZING offer for those who jump in on it!
(Coupon code: TASHMAS)
What I like to do with people when we’re first talking about them starting a business is focus on them. The first set of modules in Take Off are actually called “You.”
This is something that we can sometimes skip in our business decision-making process and in our journey in start-up when actually it’s a huge mistake not to start with introspection.
This helps you get really clear on why you are starting a business in the first place. What is your purpose? I truly believe that every single person on this planet has a clear and specific purpose, there are no extra people here and we all have a job to do.
Understanding what our purpose is will help us build a business that is aligned to that and therefore helps us feel aligned with our purpose, and also what your strengths and gifts are that you bring to the table.
A lot of people tend to build their businesses based on things that they aren’t necessarily gifted at or inherent/core strengths of theirs.
Strengths as per Marcus Buckingham’s definition are things that strength you.
If we look at what your strengths and gifts are before we even start thinking about how you’re going to shape your business model and services, what you’re going to do is not only make a business that is profitable quickly but also is very sustainable.
The reason businesses usually become unsustainable is due to burnout, or having a feeling that the business itself isn’t aligned with the owner’s purpose. If your business always feels like hard work, it will not be sustainable/profitable.
For me, the first stage of business should always be looking at you as an entrepreneur. What do you bring to the table? What are the goals you have for business/life/money?
Get clear on your vision of what you are here to create and why you are doing it, and ensure that you are aligned to your purpose.
You need to make sure that your business feels like it’s your business. You want to really love what you are doing whenever you are doing it.
That’s stage 1. Stage 2 is getting clear on your niche.
Your niche is a critical part of forming great messaging, good offers, and having a great value proposition for your audience, and yet so many people jump this step and start creating websites and brand designs.
You cannot make good offers and really target the people you want to until you know exactly who you are targeting and what messaging you need to use to target them.
This is basically building your business backwards and basing everything on theory, and what you will usually end up having to do is start over again when you realize what you have done wrong.
In Take Off we really focus on understanding:
- Who the niche is
- What they want from you
- What their big challenges are right now
- What their goals are right now
- What their visions are for the future
The way that we work on this in Take Off is via target market research interviews. Having a conversation with someone who could potentially be your ideal client gives you the juiciest data you could possibly ask for when it comes to crafting your message and offers.
But there are lots of ways that you can get to know your niche, and really understand what is they are looking for.
Some of the other ways you can do it are via things such as surveys, polls, and asking questions in Facebook communities. You can even ask friends and family if they are in your target market.
It’s also really good for you to understand the difference between what they think that they need and what you know they need because you as the expert know more about what your clients need than they are able to diagnose themselves.
It’s why we go to the doctor. We know what are symptoms are but are only able to theorise what the cause might be because we don’t have the expertise or tools to be able to diagnose effectively.
So that’s stage 2.
Stage 3 is crafting a compelling offer.
Getting out there in front of people who are potentially your ideal clients and making an offer for them to work with you. Be it 1:1 or buying a product, it needs to be out in front of your audience.
For most of us in the online business world, the best way to be doing that is using Facebook and other social media. Your audience and where they are hanging out will dictate how you advertise to them.
Some people may not have any other option than to use Facebook ads, but for 90% of people, there are free advertising strategies readily available, particularly in the early stages of business. These strategies will allow you to test your messaging and offers, and let you refine how you communicate with your audience.
So the offer stage of the process is really the part where you nail your messaging and start making your first sales. In the Take Off program, we will wait for the first couple of sales to go through and then run some sort of webinar or event to test the conversion from free to paid when you have a bunch of people in the room at once.
Again, there’s plenty of ways you can do it and there will be lots of opportunities available to you, but for the Take Off program, I have found this to be the quickest, easiest, and most connected way to test your messaging and offers.
And finally stage 4 is to start to build scalable strategies to market.
This is your marketing process.
For a lot of people in the start up phase of business, the best marketing plan they can have is:
- Post on social media daily
- Post content weekly (blog/podcast) with a freebie
- Monthly webinar
- Something BIG quarterly.
This is the same model that is used by Denise Duffield-Thomas even to this day. It’s a beautiful, simple, and effective system.
Of course, there’s a lot of nuances when it comes to the exact marketing system that will work for you and your audience, but you won’t know what that marketing system is until you have got the other stages clear.
You can see most people make their mistake by skipping the first couple of stages and jumping straight to offers and branding. If you do that first you will be spending a lot of time trying to work out why things are not working, and you won’t be making any money while you are busy troubleshooting.
This is the basis of the lean start-up methodology. The lean start-up methodology states that we test that something is going to be in demand from our audience before we invest significant time and money into creating a marketing system that scales.
This is what the Take Off program utilizes. We make sure we have sales and getting money in the door, proving that people are willing and able to buy our products, before any scalable marketing strategies.
It’s a really smart and effective way of doing business, and ultimately it’s a sustainable way of doing business.
Now if this blog has really opened your eyes and you would like to come and join me in the Take Off program, this is your lucky day.
The Take Off program is normally $995, and in 2019 it’s going up in price. We have stayed at $995 for the last 2 years and it has now come time for the price to go up.
However, if you jump in before the December 25th and buy yourself a little Christmas present, you can join the Take Off program for just $895. That’s a saving of $100 of the current price.
All you need to do is mail us at email@example.com and let us know that you’d like the Tashmas Day 9 special to join the Take Off program and my beautiful support team will give you the details on how you can do that.
Thank you so much for joining me for this episode of Tashmas! I’ve been Tash Corbin, you’ve been a fabulous listener and I cannot wait to see you shine.