Hello gorgeous entrepreneur! It’s Tash Corbin here, and welcome to day 10 of Tashmas. I understand that this won’t be going out on December 10th because it is currently the 12th (day of recording). I am re-recording Tashmas due to some technical difficulties with the previous videos.
As a result of that, we will be extended all of the Tashmas offers until the 19th of December 2018, so that you still have the opportunity to grab all the awesome Tashmas special offers.
Today the topic is copywriting. How to get the perfect copy for your business. If you’ve listened to anything I’ve ever said you’ll know that there’s no such thing as perfect copy, but there are two different mindsets to writing copy for your business. I think if I explain this really beautifully, you’ll understand what the next best step for you to take is.
Who is the best copywriter?
Who should I get to write my offers and sales pages?
I need someone to write all of my emails for my business, who should I hire?
First off, I think that that is a really important limiting belief to take note of. You need to understand that writing in your business is a non-negotiable skill.
You need to get good at writing for your business because someone can’t write every single email, facebook post, sales page, or lead magnet for you. Particularly if you use Facebook groups or your own page.
For a lot of people, I ask them why they are looking for a copywriter, and are they actually ready for one?
The reason for this is because for a lot of people they are trying to outsource something that they cannot outsource. It’s not just copywriting they need, it’s messaging for their business and understanding their ideal client.
So back to the two mindsets around copywriting, I mentioned at the beginning.
One is you just need to find the right words and that there is a magical combination of the right words that will do the job for you, and all you need to do is find the perfect copywriter and refine it so that you can release it to the world once it’s perfect.
The other mindset is understanding that copy is ever-evolving, and your messaging in your business is as well. Rather than aiming to find the perfect copy before sharing it with your audience, you write copy based on what you know now and the messaging that you want to focus on right now.
You share it with your audience and test/measure how well it works and what resonates with people, and continue to refine your messaging (and therefore your copy) over time, knowing that you will NEVER have a magical post that gets 50 sales and that will be all you need to do.
It’s kind of like looking for the magical unicorn thing that doesn’t necessarily exist. This mindset is very similar to the fixed mindset versus the growth mindset. If we think about things from a more general perspective.
A lot of the people who are looking for those perfect words and being crazy-strict with their copy will tend to have those same perfectionist tendencies in the rest of their business.
“I can’t share this yet, it’s not perfect.”
“I’m not going to share the photos from this shoot because they’re not perfect.”
“I’m not going to create a course just yet, I’ll make it perfect first.”
I’ve actually had someone tell me that they won’t start blogging until they have mapped out the next TWO YEARS of content.
What happens if you share your first five blogs after that and you find out that your messaging is completely wrong? Your entire two-year blog plan would be a complete waste of time. How would that make you feel?
Until you share your copy with your audience, you have no idea if it is going to work or not. The best copywriters tell you this when you work with them.
They will say something like:
“Look, based on the information you have about your audience, your ideal client, and your understanding of them right now, this is a really great piece of copy. This is how we have structured the sales page and what we should be sharing, but, the proof will be in sharing that so you can see the results and refine your messaging as you go forward.”
The best copywriters I’ve ever worked with have not just handed me a piece of copy and ended the conversation. After receiving the copy and posting it, we would review how well it was doing on the website via statistics and then refined it based on what the audience was telling me.
We also looked at the type of questions people were asking after they had read the sales page and decided whether we needed to add more information to the sales page, maybe even add an FAQ to answer them.
I can’t write FAQs (unless you include the sausage-y “I’m only writing this to answer objections you might have. They drive me insane).
I can’t write quality FAQs until I know what the questions are. FAQ stands for Frequently Asked Questions, not questions will set you up to believe this is for you regardless of whether it actually is. Unfortunately, that is what people usually use FAQs for.
If you are one of those perfectionists who won’t share anything until they’re 100% satisfied with everything, I want you to remember that it can never be perfect based on just theory. No great business was built on theory, and that goes for copy too.
The ways that you can improve your copy exponentially include:
- Getting clear on who your target market is and what they want from you. Narrow your niche as much as possible and understand what exactly it is they need.
- Share, test and measure. Tweak your copy based on real-life and the things that people are asking you/commenting on.
- Ask clients to write what they got out of your program, or what they were looking for when they joined it. Testimonials, feedback, and reviews will go a long way.
Hearing directly from your clients exactly what they got out from it will give you the juiciest information you could ever need to adjust your copy. This isn’t just by adding testimonials either, but address what they’re saying and adjust your copy based on the information they provide you.
So there are 3 really great ways that will help you master the art of writing for your business.
Now, the special offer for today is the opportunity for you to win a 1-hour copy and messaging session with me in 2019 for absolutely free. This is normally $1495, and you can win it for free!
All you need to do is come into the Heart-centred soul-driven entrepreneurs Facebook community and use the #tashmas10 and let me know what you think your biggest weakness is when it comes to your messaging and copy in your business.
I’m really curious to know what it is, and I’m going to be using what you tell me as part of my content planning for 2019, so you’re helping a sister out, and who knows you might win the reward of a 60-minute session with me!
Thank you so much for joining me for this episode of Tashmas! If you have any questions or comments, you can always get in touch with us and share in the community as well. Until next time, I cannot wait to see you shine! Bye for now!